Two years ago, Bratz, founded in 2001, experienced a second wave of popularity when makeup artists, cosmetologists and many others began to recreate the bright eyeshadow and glossy lips of dolls on Instagram. The line ceased production in 2016 due to low sales. The change in the style of dolls in 2013 led to a significant drop in sales. In the 2010s, the brand experienced many production shutdowns, restarts and rebranding. Bryant sold his idea to MGA Entertainment, and Bratz became their most successful toy manufacturing venture to date.īratz dolls are somewhat controversial due to their heavy makeup, perceived attitude, and meager outfits. The sharpness of their style appealed to both younger and older children. He imagined a collection of dolls in modern fashionable clothes. The Be-Bratz line in 2007 included a USB dongle that allowed the doll to have a social media profile and play online games.Ĭarter Bryant, a former Barbie fashion designer and former Mattel employee, came up with the idea for Bratz in 2001.
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